ChatGPT launched its Ads Manager in India for all types of businesses on September 4, 2026. Any business can purchase and run ChatGPT Ads directly through OpenAI’s sales team or through an agency partner. I am writing this blog based on users’ questions, and it answers all of them. You can easily create an ad campaign. Anyone with a business, a landing page, and a card can sign in at ads.openai.com and create a campaign. Compared with Google Ads and Meta Ads, this process is easier and may offer a higher potential for generating leads. Advertisers need a few things, such as a small-sized business logo, a title/headline, an image creative, and a landing page URL. There are no video ads, carousels, or lead forms. Your brand’s ads will not be shown to paid subscribers.
Step-by-step guide: How to set up an ad campaign
1. Create your campaign
2. Add your ad details
Bulk upload your ad details, or create them directly in the tool.
3. Launch and learn
Measure results, edit campaigns, and optimize performance.
Basic Need for Ad format
- Ads appear below ChatGPT responses. Each ad includes:
- Advertiser name
- Favicon (advertiser logo)
- Title (headline)
- Copy (description)
- Landing page
- Image asset (creative)
- See below for an example ad unit.
Ads Price and Suggestion for ChatGPT Ads in India
You can sign up for businesses of all sizes with a daily ad budget starting from RS 725. ChatGPT Ads offers flexible pricing options through both CPM (cost per thousand impressions) and CPC (cost per click) models. Advertisers can select the Reach objective when their goal is to maximize visibility and pay for every 1,000 impressions. For performance-focused campaigns, the Clicks objective allows advertisers to optimize for clicks and pay for valid clicks. Advertisers can set a maximum bid at the ad-group level, choosing either a maximum CPM or CPC bid based on their campaign objective. For CPC campaigns, a starting bid of $3–$5 per click is recommended. Ads Manager may also provide bid-strength guidance to help advertisers understand how competitive their bids are and improve ad delivery.
Tracking and Measurement
ChatGPT Ads Manager provides advertisers with essential reporting tools to monitor campaign performance. The Ads Manager Beta currently reports key metrics, including impressions, clicks, spend, click-through rate (CTR), average CPC, average CPM, and conversions. Advertisers can also set up conversion measurement within Ads Manager Beta to understand how effectively their ads are driving valuable actions. In addition, businesses can track traffic from ChatGPT Ads using UTM parameters and other static tracking parameters added to their landing page URLs. These parameters remain attached when users click the ads and can be analyzed through existing analytics platforms. This makes it easier for advertisers to identify ChatGPT-generated traffic, measure campaign results, understand user behavior, and make data-driven decisions to improve advertising performance.
Who Sees Your Ads, and Who Does Not
Understanding who can see your ChatGPT Ads is important because it directly determines your potential audience. Ads are shown to logged-in adult users on the Free and Go plans. However, ads are not displayed to users on Plus, Pro, Business, or Enterprise plans, or to accounts identified as belonging to users under 18.
This means advertisers primarily reach ChatGPT’s large free-user audience. For most consumer brands and small businesses in India, this can be a valuable opportunity because the Free tier offers significant audience volume. However, businesses targeting enterprise decision-makers, developers, or premium users should consider this limitation carefully when planning their advertising budget and campaign strategy.
How ChatGPT Ads Compare to Google Ads and Meta Ads
ChatGPT Ads offers a different advertising opportunity compared with Google Ads and Meta Ads. Google Ads reaches users who are actively searching for products or services, making it highly effective for capturing existing demand and bottom-funnel traffic. Meta Ads, on the other hand, focuses on creating demand by reaching users based on interests, behavior, and engaging visual content.
ChatGPT Ads reaches users while they are actively researching, comparing, and making decisions. This makes it particularly useful for reaching potential customers during the consideration stage. However, ChatGPT Ads currently has a smaller audience, fewer targeting options, limited ad formats, and relatively high click costs. Therefore, businesses should treat it as an experimental advertising channel rather than a replacement for Google or Meta Ads.
How to Launch Your First ChatGPT Ads Campaign
Launching your first ChatGPT Ads campaign can be simple if you follow a structured process. First, create and verify your advertiser account at ads.openai.com and ensure your business domain matches the verified details. Next, set up conversion tracking and add UTM parameters to your landing page URLs. For an initial test, the Clicks objective can help you evaluate traffic quality and costs. Create multiple ad groups based on different user intents and write clear context hints describing the audience, situation, and decision they are making. Add several ads with different headline angles and match each landing page to the user’s intent. Finally, allow the campaign to run for around two weeks before making major optimization decisions. Avoid keyword stuffing, missing conversion tracking, generic landing pages, and judging results too early.
Frequently Asked Questions About ChatGPT Ads in India
ChatGPT Ads has restrictions on several industries and types of content. Adult content and dating, gambling, alcohol and tobacco, recreational drugs, weapons, and political content are prohibited. Industries such as healthcare, financial services, and legal services may face additional restrictions and can be reviewed on a case-by-case basis for approved advertisers.
No. Businesses should treat ChatGPT Ads as an experimental channel rather than replacing their existing Google Ads budget. Google Ads remains highly effective for capturing active search demand, while ChatGPT Ads currently offers a narrower audience and fewer targeting options. Start with a limited testing budget, measure conversions carefully, and increase spending only when the campaign demonstrates consistent results.
If you are considering ChatGPT Ads, evaluate whether your target audience and business category are a good fit before setting a budget. Testing ChatGPT Ads alongside established channels such as Google Ads and Meta Ads can help you compare traffic quality, conversions, and overall return on investment.
